Dodge Ram Superbowl Commercial

This is a case of: am I really the only one who feels this way?

Well, I know I’m not, because I know Ben agrees with me but maybe he’s just being nice because he likes me. Or maybe he was the one who brought it up in the first place, I can’t remember. But I do know that we are in agreement.

Anyway, so this commercial aired during the Super Bowl, and it was on sometime after a similar commercial by Jeep about military families narrated by Oprah. I think it was during this commercial that Ben and I commented about how we didn’t like the type of commercials that prey on people’s emotions for the sake of selling something (I guess you could argue that all commercials do that? Maybe it’s certain emotions that I don’t like?). Anyway, we said how if we were in the military (which we aren’t) we especially wouldn’t like to be “exploited” like that. And we imagined how much money Jeep spent on that commercial that instead could have been donated to some sort of cause to directly help military families.

Then, a little while later, the Dodge Ram commercial came on, with a poem about farmers by Paul Harvey. I’m not in the military, or in a military family, but I did grow up on a farm, and farming has been in my family for generations. I couldn’t help but feel nostalgia for my childhood and the way of life that I have left behind. However, halfway through, I realized it was a Dodge Ram commercial and I felt betrayed.

I learned today that Dodge has declared 2013 “The Year of the Farmer” and if you go to the Youtube page you can see that they are donating money to FFA (Future Farmers of America)  for each “badge” shared. I’m glad they are doing that.

However, I didn’t know that when the commercial was aired. All I saw were images that are very familiar to me; photos from my childhood. Paul Harvey was talking about what my family and I did and many members of my family still do. But yet, at the end, the clearer message to me was the giant pick-up truck that they want me to buy, not the tribute to a way of life that in many ways is dying out in the United States.

Anyway, my cousin, who also grew up on a farm, posted the video on her Facebook yesterday. I was curious to see if she had the same reaction I did, but she didn’t, and neither did any of the other people who also commented on her post. Someone went so far as to insinuate that I was not proud of my upbringing, which also hurt.

Then, the Facebook page of the farm I grew up on, the farm that used to be partly “mine,” and is still owned and operated by my uncle and his family, also posted the video.

So my honest question is, am I the only one who sees it this way? I won’t be angry if other people like the ad, I just am curious to see if I have become jaded in my old (?) age.

What are your thoughts?


5 thoughts on “Dodge Ram Superbowl Commercial

  1. I watched the super bowl with a group of people and we all felt the exact same way that you did. We all spent the first 30 seconds guessing what they were commercials for, and then when we realized they were selling cars we all booed.

    That insinuation that maybe you don’t appreciate your heritage because you didn’t like the ad, that is JUST what those commercials are going for. Those companies want people to be so wrapped up their ads, that people can’t tell the difference between being patriotic and buying into the product being sold.

    But its hard to resist. That stupid add about the budweiser Clydestale growing up and meeting its trainer again brought tears to my eyes! It was so dumb, and obviously a fantasy. That scenario would never happen, but for some reason the best way to get my attention is to tell me a story about how much an animal loves its master.

    • Thank you, Rachel. I’m glad I’m not the only one who felt this way! I missed that Clydesdale commercial! I must have been in the bathroom…haha I’ll have to go look it up.

  2. I like funny commercials. Period. I don’t like to think or feel nostalgic when I watch advertisements (that’s for the programming). That leads to feeling sad, and sad is bad.

  3. Pingback: Week 3: Dodge’s Impact on Ag | jillianmclaughlin1

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